Dec 2016 - Present

PRODUCT DIRECTOR & STRATEGY PARTNER,

relativ*

relativ* is a marketing consultancy, identifying, developing and delivering sustainable consumer relationship opportunities and solutions for leading global companies across industries. As a senior member, I work closely with client Heads of Marketing to provide:

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• Product strategy, marketing, CRM, and engagement management consultant for clients such as Philip Morris International, Shu Uemura, Adidas, Burts Bees, Folli Follie, and Stanley

• Launched branded Instagram account in 14 days with international office (HQ), gaining 7K+ followers in 3 days, and 10K+ followers in 7 days

• Lead branded program, consisting of global user community building endeavor supporting artists and designers